Chennai, Oct 16: Latent View Analytics Limited, an AI-driven analytics, data engineering, and consulting firm, today announced it has won two prestigious accolades at the Confederation of Indian Industry AI Awards: Best Industry Application award for Intelligent Research and Insight System (IRIS) and the Best AI Solution Showcase/Technology award for AI Marketing Solution.
The CII AI Awards celebrate organisations demonstrating exceptional technical innovation and measurable business impact through artificial intelligence. LatentView’s winning solutions exemplify the company’s focus on building scalable domain-grounded AI tools.
“One of our core values at LatentView is innovation with excellence – driven by domain expertise, technological prowess, and a spirit to push the boundaries,” said Sonal Ramrakhiani, CEO, LatentView Analytics. “These awards recognise our commitment to building innovative AI solutions that deliver measurable business value.”
Solving industry blind spots with purpose-built AI
LatentView’s innovation is demonstrated through its targeted solutions designed to accelerate operational impact. IRIS (Intelligent Research and Insight System), awarded Best Industry Application, addresses a critical industry blind spot in mid-market sales research. While enterprise sales teams rely on structured databases, mid-market intelligence is unorganised. Implemented for a leading global digital payments company, IRIS turns this scattered public information into a consolidated, actionable prospect view. Designed to ensure strict regulatory compliance and robust enterprise governance across global regions, IRIS is a replicable industry standard for high-volume sales intelligence.
“Mid-market prospecting has long been a slow and costly process because standard search tools only return scattered links, leaving the synthesis to humans,” said Ganesh Sankaralingam, Senior Director, Financial Services. “By leveraging agentic orchestration and multi-source reasoning, IRIS turns scattered public signals into a consolidated, decision-ready view. We are thrilled to see our approach recognised for giving sales teams product-fit hooks in a fraction of the time.”
Recognised for Best AI Solution Showcase, LatentView’s AI Marketing Solution is for enterprise-scale generative AI for marketing decisioning. It addresses the challenges of massive, decentralised teams producing inconsistent content across campaigns. In addition, marketers often operate independently, making it difficult to track the real business impact and ROI. LatentView’s platform enables marketers to quickly produce audience-tailored, fully compliant messaging rooted in actual customer voices. Deployed for a Fortune 500 technology leader, the platform has generated a 15x return on investment and a 25% sales lift, supporting product deployments across 170 million devices worldwide and reaching hundreds of millions of end users.
“Our goal was to make proprietary customer insights accessible to marketers at every level without requiring deep research expertise,” said Theagarajan Thanikachalam, Director, Communications & Devices. “By enforcing brand standards and grounding our models in actual customer-voice signals, we’ve created a single source of truth that bypasses manual iteration cycles and allows campaign teams to complete weeks of messaging work in just minutes.”
This dual recognition highlights LatentView’s proven delivery capabilities, specialised technical expertise, and a track record of driving measurable customer outcomes—moving organisations beyond AI experimentation to real-time decision making.
